Influencer Marketing Hub
MARKETING INFLUENCE ON THE RISE FOR RECRUITERS
There has been a considerable amount of talk regarding the influencer marketing hub. And the place it holds in the industry of recruitment. It is likely that you have come across influencer marketing outside the industry with companies such as Avon.
The former door-to-door sales aimed at women in their mid-thirties now works with beauty bloggers of all ages with large online followings. This allows the company to reach the audiences of the bloggers by working with them directly and encouraging them to share content that generates action.
By working with influencers in this manner, you have the ability to increase your exposure online. In some instances, you may find that these people do a better job of promoting the company that you do. After all, candidates are more likely to believe the views of the third party over someone directly associated with the company.
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Reasons to Use Influencer Marketing
Social media and influencer marketing go hand in hand. Major influencers have developed a large following. In addition, they use a wide variety of channels to engage with their target audiences and push their content.
More and more companies today are using social media as a valuable tool for recruiting. This means that there is a huge amount of content online and it is becoming increasingly difficult to make your company stand out from the rest. In order to effectively cut through all of that noise, you need to catch the attention of prospective candidates with clear signals that you can be trusted. Recognized voices and peers is where many turn for information to aid in their job hunting assessments.
Type of Marketing
This type of marketing is happening across all industries these days. Instead of using television advertisements and celebrities, they are using high profile bloggers to get exposure to their desired audiences. By using the same technique in your recruitment efforts, you can all but guarantee that you will push ahead in the industry effectively.
In order to use influencer marketing for recruiting, you need to find the right influencers. Look for those who are perceived to be an authority on particular subjects. These people will have credibility within their networks, which gives them the ability to affect and persuade the actions of others in the same network. They can be experts, trendsetters, opinion leaders or predictors. As long as they are someone that people listen to and believe in, they can help your recruitment efforts succeed.
Another article: Digital Age Recruiting