Social Media Strategist – Instagram
USING INSTAGRAM FOR RECRUITMENT AND NETWORKING
A woman using social media Instagram application on Apple iPhone X Max screen.
When it comes to platforms for recruitment and networking, Instagram is probably not the first to come to mind. Although it may seem like the least likely of platforms for such tasks, it is actually a quite valuable tool.
Social Media Specialist – Finding People
You do not need to be a Social Media Specialist or part of the Social Media Marketing World. Networking events are a great time to log into Instagram to find potential job candidates and others who may be interested in your business. First of all, you simply check into the location where the networking event is held. Then, you will be able to search for the location to find others who have also been at the same location.
Hashtags also provide an excellent way to find people on Instagram. Any popular hashtags related to a networking event or your industry provides you with a wonderful resource to reach out to people. Even if it is just to build a connection, you are essentially reaching out to a prospective hire. It may not happen at that exact moment, it may be months down the road. However, once the connection is made you are one step closer to acquiring top talent.
Today.com – Reports of a recruitment scam using Instagram
Finding Success
There are three key ingredients to successful recruitment and networking on Instagram, which are quality content, proper hashtags and putting proper consideration into every post.
On this particular site, it all comes down to the quality of the photographs that you post. Now, that does not mean that you have to run out right now and invest in a professional quality camera to get the best pictures. Many people get great photos right on their smartphones.
With your pictures, try to capture the moment in a way that expresses not only what you are doing, but also who you are. Therefore, in addition to good content, it should be presented with a theme that is just as good.
Lyfe Marketing – Instagram vs Pinterest: Which is Best for Your Business?
In addition to being well versed in the use of popular hashtags related to your industry. You should also own your own hashtag, which you use as your primary go-to hashtag.
Finally, think about what you are posting before you follow through with the act. If you ever have any doubts about the picture you are considering posting to your Instagram account, the best thing is probably to forego the post. Instead, post a picture that will send the right message to your followers and do so in a way that compliments you and your business.
In addition to posting and promoting with hashtags, it is also important to engage with your followers. Tag your photos and other users, in addition to including putting a great deal of thought into the caption and subject lines that you use with your posts.
Additional reading: Influencer Marketing Hub